Sending via Advant Plus

When an email can’t be delivered to an email server, it’s called a bounce. The email server will provide a reason for the incident, and the Advant Plus system will display this in the status column of your contact management.

The Advant Plus email server will try to deliver your email campaign multiple times, as some recipients’ email servers may be unavailable at the time of send, before being archived.

Things to know:

Here are some things to know.

• Advant Plus can’t predict if an email will bounce.
• Different internet service providers (ISPs) bounce email messages based on their own rating systems and definitions.
• Not all spam filters function the same way, so it can be difficult to nail down the exact criteria for judging spam.

What does the Group Unsubscribe status mean?

If your email address has the status of Group Unsubscribe, a spam filter may have interpreted the content as spam. Spam filters run on the servers receiving and processing your contacts’ emails.

Corporate spam filters can be very strict and treat large amount of identical incoming emails as spam.

If a major internet service provider (ISP) like Gmail or Hotmail is blocking your emails, this may be temporary. ISPs may unblock senders within a day or two after spam complaints subside. Please get in touch if you need any contacts to be reactivated.

Improving your email domain deliverability

To improve your deliverability, we recommend that you whitelist the email domain and/or add SPF.

You may need to get in touch with your IT department to implement the below:

1. Whitelist the@clientcommunity.com.au domain
2. Add the below SPF record:
   “v=spf1 a ptr mx include:spf.clientcommunity.com.au -all” is the complete SPF record otherwise you can simply add “include:spf.clientcommunity.com.au” to your existing SPF.

If your internal email addresses have been automatically unsubscribed, please send the above to your IT and let us know once this is done and we’ll reactivate your email addresses.

Please note, if you are sending multiple test emails to yourself or a colleague, your internal email server may flag these as possible spam. Please get in contact with us to reactivate your email address.

I know this email address is valid, but why has it been archived?

Valid email addresses can bounce for many reasons.

After an email bounces, it goes to the archived section of your contact management.  If the archived email address is still valid and the contact wants to resubscribe to your audience, please get in touch with our support team at support@advant.com.au or 03 9416 0655.